Welcome to the Beginning of the End of the Fragmented Ad Tech World

Original Article by Will Margiloff, AdAge, January 5, 2012

Some say that the ancient Mayan civilization predicted that the world will end in the year 2012. While most people dismiss this as nonsense, the Mayans might not have it completely wrong. 2012 may not mark the end of the world for everyone – but it will mark the end of the fragmentation of the ad tech world. With this in mind, I have put together my predictions for the coming year.

Read full article here: Welcome to the Beginning of the End of the Fragmented Ad Tech World

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ニュース

Take Attribution for a Test Drive Using a Secondary Profile Search Engine Watch May 10, 2012

Enough with the Attribution Excuses MediaPost May 4, 2012

Q&A: IgnitionOne's James Yancey on Engagement Optimisation Econsultancy May 4, 2012

Understanding Engagement: The Final Frontier ExchangeWire May 3, 2012

Attribution: IgnitionOne Gives Marketers Another View MediaPost May 1, 2012

Attribution: How Organizational Structures Fit MediaPost April 30, 2012

Mobile Key To Google Ad Strategies MediaPost April 13, 2012

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プレスリリース

IgnitionOne Adds First to Market Attribution Enhancements in Latest Digital Marketing Suite (DMS) Update May 1, 2012

Yahoo!/Bing Resurgence and Mobile Ad Momentum Lead Strong Q1 Results April 3, 2012

IgnitionOne Launches Industry First Engagement Optimization Solution March 6, 2012

IgnitionOne Wins Prestigious Econsultancy Innovation Award February 24, 2012

Robust Retailer Investment in Search Drives Strong Q4 January 11, 2012

Retailers Poised for Robust Black Friday and Cyber Monday Sales November 22, 2011

Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4 October 5, 2011

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イベント

IAB UK Customer Conversion Journey Seminar 5/29/12

Shop.org Annual Summit 9/10/12-9/12/12

rAsia Forum 5/17/12

ADWEEK NexTech Summit 5/1/12

Search Insider Summit 4/22/12-4/25/12

Infoshare 2012 4/19/12

Emerce Conversion 4/12/12

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ホワイトペーパー

Yahoo!/Bing Resurgence and Mobile Ad Momentum Lead Strong Q1 Results April 3, 2012

Robust Retailer Investment in Search Drives Strong Q4 January 11, 2012

Significant Gains in Q4 Ad Spend Signal Strong Holiday Sales for Retailers November 22, 2011

Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4 October 5, 2011

The Product Innovations Helping Google Dominate Search July 13, 2011

US Online Advertising Sees Strong Growth in Q2 June 29, 2011

YaBing Market Share Rebounds in Q1 April 13, 2011

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Welcome to the Beginning of the End of the Fragmented Ad Tech World

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