Will Margiloff, CEO of IgnitionOne, will speak on the panel: “Giving Credit Where Credit Is Due: Marketing Attribution Comes of Age” – moderated by Forrester Research Analyst, Tina Moffett
Moffett will present key findings from Forrester’s latest report on attribution, followed by a panel discussion with industry experts and e-commerce marketers. This is intended to be a conversation about the emergence of exciting new marketing attribution models and methods, the dynamics behind them, where they stand today and how marketers are leveraging these developments to become more sophisticated in their approach to measuring ROI.
The panel will take place on September 25th, from 3-4pm in the Liberty Theater.
14:00–14:50 I & II
Robert Glazer, Acceleration Partners
Karl Knights, Kenshoo UK
Jeff McCollum, Cake
Sandra McDill, Tagman
Gordon Plomp, IgnitionOne
Attribution adoption for marketing campaigns has grown considerably over recent years. At current day there is more pressure on performance-based employees to deal with issues like cross channel attribution, multiple touch-points, return-on-ad spend, new versus returning customers and tag management.
Many advertisers are today focusing on leveraging the entire customer journey instead of a single interaction, and the evolution of attribution over the coming year is one that encompasses many channels including the mix of cross, omni, multi, and agile, marketing.
Our panel will share insight into how attribution has evolved within their companies and client base over the past 12 months, before focusing insight into how measurement and targeting of attribution models are being revised to encompass today's agile consumer.
10:30–11:20 I & II
David Brown, Ve Interactive
Kevin Edwards, Affiliate Window
Doug Sheard, LBi
Kevin Van Den Bosch, IgnitionOne
Dominic Yacoubain, Clash Media
Moderated by Kevin Edwards
Few will deny that today’s remarketing and retargeting channel is booming and is set to continue driving new and significant revenue for brands over the coming months.
With so much customer data being handled across the remarketing and retargeting journey, what are the best practice procedures to remain within the law of customer data collection? Especially as new data regulations are soon to be enforced that could impact this channel quite considerably.
Our panel will discuss their experience within the channel by delving into successful campaigns and what factors played a part in their success, followed by a view to future strategies. How has frequency capping for display campaigns changed over recent years, and when is the optimal time to remarket via email? Does creative messaging aid display conversions, and how personalised do you need to make your emails to aid remarketing?
Questions from the floor will be welcomed throughout.
Dave Ragals, SVP, Client Services, guides marketers through the steps to looking past big data to the truly actionable data in his webinar on April 17 at 2PM EST. By centralizing data, a single repository for all your information allows you to actually obtain a clear picture of your users, how they interact with your marketing efforts, conclude what is successful and then automate your optimizations.
Marketers will learn how disparate data sets created by un-integrated point solutions cause overlapping and contradictory insights and how centralized data and cross-channel attribution are the final piece in optimizing media and using user-level data to deliver the right message at the right time.