SearchU.S. Paid Search Spend Continues to Soar, Bouncing Back from Recession-Level Lows
SearchIgnite issues Q2 report evaluating the state of U.S. search marketing
ATLANTA, GA – July 13, 2010 – U.S. paid search spend increased 14% in Q2 2010 from a year earlier, following an 11% year-over-year increase in Q1. The first two quarters of the year have marked the strongest period of growth for paid search since Q4 2008, indicating that online PPC spend is bouncing back from the recession-level growth declines experienced throughout 2009. These findings come from a report released today by SearchIgnite, a leading provider of search optimization and online media attribution solutions managing more than $450 million in PPC spend annually.
Other notable findings in the report include:
• Market less reliant on retail sector for growth: Retail paid search spend grew 7% YoY, less than the overall industry growth, marking the first quarter in more than a year where non-retail spend grew more than retail PPC spend.
• Bing gains YoY, but growth slows heading into the summer: Spend on Bing increased 26% YoY, but declined -9.6% from Q1, the engine’s second quarter of QoQ declines. The engine dropped slightly to 6.2% share of search spend in the U.S.
"Search has bounced back from recession level lows and is poised for a very strong second half," said Roger Barnette, CEO of SearchIgnite. "We’ve seen a marked increase in activity across our clients this year, with non-retail marketers bolstering their search investments for the first time since 2008."
The complete Q2 report can be downloaded here.
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. Previous quarterly reports can be downloaded at http://bit.ly/searchigniteresearch.
Brand Manager
abird@searchignite.com
212.991.4376
ATLANTA, GA – July 13, 2010 – U.S. paid search spend increased 14% in Q2 2010 from a year earlier, following an 11% year-over-year increase in Q1. The first two quarters of the year have marked the strongest period of growth for paid search since Q4 2008, indicating that online PPC spend is bouncing back from the recession-level growth declines experienced throughout 2009. These findings come from a report released today by SearchIgnite, a leading provider of search optimization and online media attribution solutions managing more than $450 million in PPC spend annually.
Other notable findings in the report include:
• Market less reliant on retail sector for growth: Retail paid search spend grew 7% YoY, less than the overall industry growth, marking the first quarter in more than a year where non-retail spend grew more than retail PPC spend.
• Bing gains YoY, but growth slows heading into the summer: Spend on Bing increased 26% YoY, but declined -9.6% from Q1, the engine’s second quarter of QoQ declines. The engine dropped slightly to 6.2% share of search spend in the U.S.
"Search has bounced back from recession level lows and is poised for a very strong second half," said Roger Barnette, CEO of SearchIgnite. "We’ve seen a marked increase in activity across our clients this year, with non-retail marketers bolstering their search investments for the first time since 2008."
The complete Q2 report can be downloaded here.
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. Previous quarterly reports can be downloaded at http://bit.ly/searchigniteresearch.
Press Contact
Amanda BirdBrand Manager
abird@searchignite.com
212.991.4376
