Dave Ragals, SVP, Client Services, guides marketers through the steps to looking past big data to the truly actionable data in his webinar on April 17 at 2PM EST. By centralizing data, a single repository for all your information allows you to actually obtain a clear picture of your users, how they interact with your marketing efforts, conclude what is successful and then automate your optimizations.
Marketers will learn how disparate data sets created by un-integrated point solutions cause overlapping and contradictory insights and how centralized data and cross-channel attribution are the final piece in optimizing media and using user-level data to deliver the right message at the right time.
Filip Lauweres, VP Client Services, IgnitionOne Europe and Stewart Holt, Sales Director, IgnitionOne UK, discuss how digital marketing strategies should convey relevant content and facilitate dialogue with customers, through personalization and interaction, on April 3 at 1PM EST.
Active personalization is achieved through behavioral targeting, which enables delivering the right content at the right time to the right audience. Coupled with engagement optimization, a combination of conversion metrics and behavioral analysis of a visitor, marketers are better equipped with true insights on how to attribute credit across channels before making a decision. All of this means higher customer engagement and more conversions.
Technology and tools tend to be marketers’ greatest obstacle in achieving truly integrated marketing and is often the piece of the puzzle that will hold them back from integrating their marketing. By merging channels, the marketer gains the tools needed to more effectively manage campaigns cohesively, cutting down on waste and ensuring that all teams are working together. Marketers will be able to identify how a single data source, fewer errors, true attribution, deeper insights and greater returns are potential benefits achieved by implementing a central technology. Join Dave, SVP Client Services at IgnitionOne on March 20 at 2PM EST for this webinar.