SearchU.S Paid Search Market Bounces Back in 2010, Strong Q4 as Consumer Spending Improves
SearchIgnite issues Q4 report evaluating the U.S. search market in 2010
Atlanta, GA – January 18, 2011 – U.S paid search spend bounced back with 18.5% growth year-over-year in 2010. Q4 showed impressive gains, increasing +35.5% YoY with December leading the quarter at 44.8% YoY growth. The Q4 holiday season indicated improved consumer sentiment, with AOV up 31.3% YoY compared to a 13% decline in 2009.
These findings come from a report released today by SearchIgnite, a leading provider of performance marketing technology and services, managing more than $1 billion in media for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more.
The complete report can be downloaded here.
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. Previous quarterly reports can be downloaded at http://bit.ly/searchigniteresearch
About SearchIgnite
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing and tracking more than $1 billion in media for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more. SearchIgnite’s performance marketing platform offers tools to manage, optimize, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media.
For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.
Director of Marketing
abird@searchignite.com
212.991.4346
Atlanta, GA – January 18, 2011 – U.S paid search spend bounced back with 18.5% growth year-over-year in 2010. Q4 showed impressive gains, increasing +35.5% YoY with December leading the quarter at 44.8% YoY growth. The Q4 holiday season indicated improved consumer sentiment, with AOV up 31.3% YoY compared to a 13% decline in 2009.
These findings come from a report released today by SearchIgnite, a leading provider of performance marketing technology and services, managing more than $1 billion in media for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more.
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Other notable findings in the report:
- • The retail vertical reported significant increases in search spend in Q4 (+36.6% YoY)
- • Q4 saw a significant increase across all underlying metrics, including spend (+35.3% YoY), clicks (+20.6% YoY) and click-through rates (+17.9% YoY).
- • Google continues to gain on YaBing, capturing 82.6% of Q4 advertising spend, while YaBing fell to 17.4% share.
The complete report can be downloaded here.
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. Previous quarterly reports can be downloaded at http://bit.ly/searchigniteresearch
About SearchIgnite
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing and tracking more than $1 billion in media for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more. SearchIgnite’s performance marketing platform offers tools to manage, optimize, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media.
For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.
Press Contact
Amanda BirdDirector of Marketing
abird@searchignite.com
212.991.4346
