SearchStrong Holiday Weekend for Retailers as Black Friday’s Explosive Growth Outpaces Cyber Monday
ATLANTA, GA – December 1, 2010 – U.S. consumers spent 90% more online on Black Friday this year compared with Black Friday 2009. While online sales were also up on Cyber Monday YoY, consumers spent 14% less online on Cyber Monday vs. Black Friday this year, proving that Black Friday is still the busiest shopping day of the year, even online.
These findings come from a report released today by SearchIgnite, a leading provider of performance marketing technology and services, managing more than $1 billion in media for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more.
Other notable findings in the report include:
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. Previous quarterly reports can be downloaded at http://bit.ly/searchigniteresearch
About SearchIgnite
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing and tracking more than $1 billion in media for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more. SearchIgnite’s performance marketing platform offers tools to manage, optimize, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media.
For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.
Director of Marketing
abird@searchignite.com
212.991.4346
These findings come from a report released today by SearchIgnite, a leading provider of performance marketing technology and services, managing more than $1 billion in media for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more.
Other notable findings in the report include:
- • Average Order Values up on Black Friday: In another sign that consumer confidence is back, consumers spent 24% more per online transaction on Black Friday YoY.
- •Retailers Increase Search Spend to Capture Growth in Online Shopping: To heavily promote the kickoff of the Holiday Shopping season and Black Friday/Cyber Monday deals, and to capture more consumer dollars in the competitive retail environment, U.S. retailers increased spend on paid search advertising 47% YoY.
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. Previous quarterly reports can be downloaded at http://bit.ly/searchigniteresearch
About SearchIgnite
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing and tracking more than $1 billion in media for some of the world’s largest advertisers and agencies, including Chico’s, La Quinta, E*TRADE and more. SearchIgnite’s performance marketing platform offers tools to manage, optimize, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media.
For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.
Press Contact
Amanda BirdDirector of Marketing
abird@searchignite.com
212.991.4346
