SearchSecret Escapes Chooses IgnitionOne for Digital Media Attribution
LONDON – June 18, 2012 - Secretescapes.com, the UK based members-only luxury travel company, has recently chosen to work with IgnitionOne, the global leader in digital marketing solutions, in order to manage and optimise all digital marketing channels (search, social and display). The luxury travel website had previously been managing its media spend through a number of fragmented technologies and programs and wanted a more consolidated cross-channel solution.
Secret Escapes is an online travel club offering cut-price rates on four and five-star boutique and luxury hotels and holidays worldwide. Launched at the beginning of 2011, its website now has more than a million members.
“We’ve seen such excitement from customers for our products across so many channels that unpicking it all manually became unfeasible, which is why IgnitionOne’s automated technology appealed. Not only will it ensure customers get the best possible experience onsite by getting the right content at the right time, but we will also be able to analyse overall ROI more efficiently and effectively on one platform“, said Tom Valentine, Founder and Managing Director of Secret Escapes.
“Secret Escapes is one of a growing number of companies choosing to look at the efficiency of their digital marketing across all channels. Our technology and client support enables them to have a fully attributed view of their online advertising; giving them crucial insight into how the different digital channels work together. ” said Ollie Bath, Head of Client Solutions Europe for IgnitionOne.
For more information, please contact Bruce McClure at Renegade PR: 0117 325 0725/ bruce@renegademedia.net
About IgnitionOne:
IgnitionOne, the global leader in digital marketing solutions, enables companies to integrate and centralise cross-channel marketing efforts within one platform, allowing for deeper insights and greater online success. Across search, display and social, IgnitionOne provides the world’s top marketers with media optimisation, cross-channel attribution and website conversion solutions. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing Suite®.
IgnitionOne currently powers more than £20+ billion in revenue each year for leading brands, including General Motors, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as I Spy Marketing and Group M.
www.ignitionone.co.uk
About Secret Escapes:
www.secretescapes.com is a free-to-join members website, which runs exclusive and ‘best in market’ flash sales of four and five-star hotels and holidays worldwide. The hotels and holidays are handpicked and cover UK country house hotels and cities; luxury European and long-haul breaks as well as flight inclusive packages.
Launched in February 2011 and headed up by CEO Alex Saint and managing director Tom Valentine, the company works with its leading hotel, tour operator and travel agent partners to negotiate outstanding rates for its 1,1 million+ audience, available through week-long sales.
Secret Escapes does not use a voucher service. The company sells actual dates and rooms via a booking engine which means that customers can book their holiday or hotel stay directly on the Secret Escapes website.
Marketing Director
joseph.lasala@ignitionone.com
212.574.5096
Secret Escapes is an online travel club offering cut-price rates on four and five-star boutique and luxury hotels and holidays worldwide. Launched at the beginning of 2011, its website now has more than a million members.
“We’ve seen such excitement from customers for our products across so many channels that unpicking it all manually became unfeasible, which is why IgnitionOne’s automated technology appealed. Not only will it ensure customers get the best possible experience onsite by getting the right content at the right time, but we will also be able to analyse overall ROI more efficiently and effectively on one platform“, said Tom Valentine, Founder and Managing Director of Secret Escapes.
“Secret Escapes is one of a growing number of companies choosing to look at the efficiency of their digital marketing across all channels. Our technology and client support enables them to have a fully attributed view of their online advertising; giving them crucial insight into how the different digital channels work together. ” said Ollie Bath, Head of Client Solutions Europe for IgnitionOne.
For more information, please contact Bruce McClure at Renegade PR: 0117 325 0725/ bruce@renegademedia.net
About IgnitionOne:
IgnitionOne, the global leader in digital marketing solutions, enables companies to integrate and centralise cross-channel marketing efforts within one platform, allowing for deeper insights and greater online success. Across search, display and social, IgnitionOne provides the world’s top marketers with media optimisation, cross-channel attribution and website conversion solutions. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing Suite®.
IgnitionOne currently powers more than £20+ billion in revenue each year for leading brands, including General Motors, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as I Spy Marketing and Group M.
www.ignitionone.co.uk
About Secret Escapes:
www.secretescapes.com is a free-to-join members website, which runs exclusive and ‘best in market’ flash sales of four and five-star hotels and holidays worldwide. The hotels and holidays are handpicked and cover UK country house hotels and cities; luxury European and long-haul breaks as well as flight inclusive packages.
Launched in February 2011 and headed up by CEO Alex Saint and managing director Tom Valentine, the company works with its leading hotel, tour operator and travel agent partners to negotiate outstanding rates for its 1,1 million+ audience, available through week-long sales.
Secret Escapes does not use a voucher service. The company sells actual dates and rooms via a booking engine which means that customers can book their holiday or hotel stay directly on the Secret Escapes website.
Press Contact
Joseph LaSalaMarketing Director
joseph.lasala@ignitionone.com
212.574.5096
