SearchNew Report on the Product Innovations Helping Google
IgnitionOne Releases Q2 Report Revealing the Product Innovations
Driving Google’s Continued Search Dominance
NEW YORK – July 13, 2011 – Google saw a strong 18% growth in search spend in the second quarter and now commands 81% share of all US search advertising spend, according to a report released today by IgnitionOne, a leading provider of performance marketing technology and services managing more than $1 billion in online advertising for some of the world's largest brands and their agencies, including Chico's, Ann Taylor, La Quinta and more.
Google also saw growth in other key search metrics year-over-year (YOY), with impressions up 13%, clicks up 18% and click-through rate (CTR) and effective CPM (eCPM) up 4%, respectively.
The report takes a closer look at the drivers of Google's market share improvements. Over the past two years, Google's search advertising features have overwhelmingly focused on top of the page paid search listings (Rank 1-3). These product innovations have had a marked effect on performance and Google's ability to effectively monetize their search results pages, driving sizable CTR growth increases and improved eCPM, since increased CTRs make the top three advertisements on a search results page more valuable.
Spending on the first three paid search listings is a large and growing source of revenue for Google. In Q2, the first three listings saw 26% growth in spend YOY. Among IgnitionOne's advertisers, nearly 75% of paid search spend was allocated to the first three positions in Q2.
"Google's decision to focus product enhancements and developer resources on its top of the page listings is a smart strategy that, as suspected, delivers a better user experience, improves its top advertisers' performance and has driven measurably greater revenue for Google's search pages," said Roger Barnette, President of IgnitionOne. "These focused innovations are evidence of Google's continued efforts to dominate the competition, and command significant share of the US search advertising market."
IgnitionOne's complete Q2 US Digital Media Report report can be downloaded here.
This report is the latest in a series of reports from IgnitionOne reviewing trends across the online advertising landscape. Previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch
About IgnitionOne
IgnitionOne is the world's first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website optimization. The company was formed in 2011 by combining online ad management platform, SearchIgnite, with audience profiling and on-site optimization from Netmining.
Ignition One currently powers more than $20 billion in revenue each year for some of the world's leading online marketers, including General Motors, Chico's, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.
For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.
Director of Marketing
abird@ignitionone.com
212.991.4376
NEW YORK – July 13, 2011 – Google saw a strong 18% growth in search spend in the second quarter and now commands 81% share of all US search advertising spend, according to a report released today by IgnitionOne, a leading provider of performance marketing technology and services managing more than $1 billion in online advertising for some of the world's largest brands and their agencies, including Chico's, Ann Taylor, La Quinta and more.
Google also saw growth in other key search metrics year-over-year (YOY), with impressions up 13%, clicks up 18% and click-through rate (CTR) and effective CPM (eCPM) up 4%, respectively.
The report takes a closer look at the drivers of Google's market share improvements. Over the past two years, Google's search advertising features have overwhelmingly focused on top of the page paid search listings (Rank 1-3). These product innovations have had a marked effect on performance and Google's ability to effectively monetize their search results pages, driving sizable CTR growth increases and improved eCPM, since increased CTRs make the top three advertisements on a search results page more valuable.
Spending on the first three paid search listings is a large and growing source of revenue for Google. In Q2, the first three listings saw 26% growth in spend YOY. Among IgnitionOne's advertisers, nearly 75% of paid search spend was allocated to the first three positions in Q2.
"Google's decision to focus product enhancements and developer resources on its top of the page listings is a smart strategy that, as suspected, delivers a better user experience, improves its top advertisers' performance and has driven measurably greater revenue for Google's search pages," said Roger Barnette, President of IgnitionOne. "These focused innovations are evidence of Google's continued efforts to dominate the competition, and command significant share of the US search advertising market."
IgnitionOne's complete Q2 US Digital Media Report report can be downloaded here.
This report is the latest in a series of reports from IgnitionOne reviewing trends across the online advertising landscape. Previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch
About IgnitionOne
IgnitionOne is the world's first closed loop Digital Marketing Suite, offering multiple solutions to improve online performance within a single interface. Solutions include ad management and optimization (search, display and Facebook), cross-channel attribution and website optimization. The company was formed in 2011 by combining online ad management platform, SearchIgnite, with audience profiling and on-site optimization from Netmining.
Ignition One currently powers more than $20 billion in revenue each year for some of the world's leading online marketers, including General Motors, Chico's, Ann Taylor, Fiat and advertising agencies such as MRM Worldwide, CyberAgent and more.
For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.
Press Contact
Amanda BirdDirector of Marketing
abird@ignitionone.com
212.991.4376
