IgnitionOne Introduces Sitelink Builder, Offering Simplification for Search Marketers

NEW YORK – June 10, 2014 – IgnitionOne, the global leader in cloud-based digital marketing technology, today announced a new and intuitive tool that radically simplifies workflow for search marketers. Sitelink Builder allows marketers to upload, manage and report on sitelinks across multiple campaigns and groups within its Paid Search solution, a fully integrated module of the Digital Marketing SuiteSM (DMS), making a previously cumbersome task simple and quick for anyone using the DMS.

The innovation simplifies the process of uploading and assigning sitelinks to campaigns and groups within paid search, eliminating countless hours from a search marketer’s workload. The intricate process of adding individual sitelinks to paid search campaigns and groups can now be done in bulk.

Key Benefits:

  • • Streamline the creation and editing process of sitelinks by giving search marketers the ability to create, edit text, descriptions, destination URLs and device preferences of multiple sitelinks in bulk. Marketers can create sitelinks independent of campaigns and groups and then later make those associations.
  • • Easy scheduling of sitelinks with options to run on specific days and times, individually or in bulk.
“Consistent with our principle of simplicity, IgnitionOne’s release of Sitelink Builder is another innovation that gifts the marketer with the ability to be more efficient,” said Roger Barnette, President of IgnitionOne. “IgnitionOne helps marketers shed hours of manpower and resources and makes something that was once daunting an easy task.”

About IgnitionOne

IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing SuiteSM (DMS) empowers marketers to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross Channel Attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary User Engagement Score Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users, on and off their website.

IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.

For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.

Press Contact

Joe LaSala
Marketing Director
jlasala@ignitionone.com
212.574.5096

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