Michael Stephanblome Appointed Managing Director of IgnitionOne
As of today, within the UK, the AdJug name changes to IgnitionOne as its display offering is now part of the IgnitionOne Digital Marketing Suite, which enables customers to track and attribute performance across all digital marketing channels – search, social, mobile and display.
Adjug solutions will enhance IgnitionOne’s display offering and include Personalised Dynamic Creative Targeting, SMART Retargeting, Look-alike Targeting, and Video CPE.
Stephanblome brings with him extensive experience in management, marketing, sales and product development in fast-growing ad tech businesses. He co-founded and was chief executive of AdJug, Europe's leading display advertising exchange, in 2007, which he sold to IgnitionOne in August 2011.
Prior to Adjug, Stephanblome was director of marketing at eBay and managing director of Gumtree.
Michael Stephanblome says: “Since the AdJug acquisition last year, we have worked as two businesses focused on delivering the integration of our proprietary technologies to provide clients with one integrated, enhanced solution.
“The AdJug name has changed to IgnitionOne as it is now part of the Digital Marketing Suite. We can now holistically address increasing advertiser demand for one integrated solution for digital marketing across search, display and Facebook.”
Will Margiloff, CEO of IgnitionOne, says: “Michael is an exceptional team member. His entrepreneurial spirit and marketing knowhow is second to none. He will be instrumental in leading IgnitionOne’s presence in the UK and helping to expand our reach and product offerings.”
IgnitionOne offers multiple solutions to improve online performance within a single interface – the Digital Marketing Suite – from managing and optimising online advertising (search, display and Facebook), to attributing results across channels and improving website conversions. IgnitionOne’s UK clients include leading travel, automotive, retail and telecom clients, which include GM, KLM, and Audi.
For more information contact Bruce McClure or Mark Terry-Lush on 01452 760147 or email@example.com
About IgnitionOne® IgnitionOne®, the global leader in digital marketing solutions, enables companies to integrate and centralise cross-channel marketing efforts within one platform, allowing for deeper insights and greater digital success. On behalf of our customers, IgnitionOne currently scores over 300 million users in more than 50 countries to help optimise media and website conversions using cross-channel attribution modeling across search, mobile, display and social. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing Suite.
IgnitionOne currently powers more than £19 billion in revenue each year for world’s leading online marketers, including KLM, Audi, Betfred, giffgaff, and UK advertising agencies including Profero, LBi, Steak, I Spy Marketing and Golley Slater.
For more information, please visit http://www.ignitionone.com, follow @ignitionone or read our blog at http://www.digitalmarketingsuite.com.
Press ContactLucy Cleary
Marketing Manager, UK