IgnitionOne Wins Prestigious Econsultancy Innovation Award
LONDON – February 24, 2012 – IgnitionOne’s UK team scooped the ‘Innovation in Web Analytics and Optimisation’ title at the Econsultancy Innovation Awards, held last night (Thursday 23rd February) at the Hilton Park Lane Hotel in London, UK.
Beating tough competition from comScore; Encore Media Metrics; RedEye and Vizu Corporation, IgnitionOne was recognised for its Engagement Optimisation service, which formally launches next month.
IgnitionOne demonstrated the service’s effectiveness to the judges using insight gained working with a leading UK retail client.
Engagement Optimisation analyses both cross channel attribution data and onsite customer behavioural information, helping users make sense of visitor activity in order to optimise their marketing spend.
The judging panel’s official statement read: “IgnitionOne has proved that Engagement Optimisation is a science, rather than a dark art. “An innovative product, no question about it.”
Award judges included Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Company; Ian Crook, Marketing Director, Tesco.com and Kevin Cochrane, VP Enterprise Marketing, Adobe Systems.
IgnitionOne and other 2012 winners can be viewed here.
IgnitionOne, a global leader in digital marketing solutions, enables companies to integrate cross-channel marketing efforts within one platform, allowing for deeper insights and greater online success. Managing over £600 million of advertising annually across search, display and social, IgnitionOne provides the world’s top marketers with media optimisation, cross-channel attribution and website conversion solutions. IgnitionOne’s solutions are backed by proprietary, best of breed technology: IgnitionOne’s Digital Marketing Suite®.
For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.
Press ContactChris Evans
Managing Director, UK