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IgnitionOne, a global leader in cloud-based digital marketing technology, today announced a significant evolution of their marketing automation offering. The Marketing Automation tool, a fully integrated module of IgnitionOne’s Digital Marketing Suite, provides a self-service interface to allow the efficient building of campaigns to drive one-to-one messages to the right consumers through every part of the conversion funnel based on the proprietary User Engagement Score.
2014 started out with positive trends across digital advertising with upward trends in metrics. Notably mobile devices and tablets represented the fastest growing segments, but at a slower pace than in the past.