IgnitionOne CRM Optimization can enrich your CRM database with engagement scoring and profile data, so you can tailor customer communications based on their current interests.
- Email & Direct Mail Customization: Dynamically customize email campaigns or even direct mail programs with specific products, promotions and offers based on each recipient’s interests and propensity to buy, dramatically increasing success metrics such as open rates, click-throughs and conversions.
- CRM Integration: Integrate website data and engagement scoring within your CRM system to enhance both online and offline customer support and sales efforts. Data collected by IgnitionOne is compatible with all major CRM systems.
- Offline Sales Insight: Arm your sales force in brick and mortar locations with new insights about online leads that walk into their stores. Data about customers who complete lead forms on a marketer’s website can be passed through to a CRM system, giving your sales team immediate insights into customers’ product interests and buying propensity.
- Closed Loop, Integrated Profiles: Maintain a comprehensive database of your customer’s current interests with dynamic profiles that update in real-time so you always have the latest insights at your fingertips.