SearchThe Search Marketer’s Guide to Facebook Exchange (aka FBX), Part 1
In the spirit of continuing the “Search Marketer’s Guide to…” series, I’d like to take the same point of view in looking at Facebook Exchange (FBX). But before doing so, let’s just call out exactly what we mean by a search marketer’s point of view:
Search Marketer’s POV = Performance Marketing (aka Maximizing Revenue/ROI)
Yes, it’s a broad generalization, but I believe it to be a fairly accurate one. In almost every case that I’ve heard someone say, “Facebook ads just don’t perform for us…” I can almost guarantee their career tree branched out from search marketing at some point. And that’s not meant to denigrate having a search/performance-based marketing background. It’s a truly grounded and focused background; moreover, I personally come from that background, so I know exactly how challenging it can be to change perspective to another channel.
So enough of the preamble; this is my humble attempt at a search/performance marketer’s guide to FBX.
To read the complete article, click here.
Search Marketer’s POV = Performance Marketing (aka Maximizing Revenue/ROI)
Yes, it’s a broad generalization, but I believe it to be a fairly accurate one. In almost every case that I’ve heard someone say, “Facebook ads just don’t perform for us…” I can almost guarantee their career tree branched out from search marketing at some point. And that’s not meant to denigrate having a search/performance-based marketing background. It’s a truly grounded and focused background; moreover, I personally come from that background, so I know exactly how challenging it can be to change perspective to another channel.
So enough of the preamble; this is my humble attempt at a search/performance marketer’s guide to FBX.
To read the complete article, click here.
