The Search Marketer’s Guide to Facebook Exchange (aka FBX), Part 1
Search Marketer’s POV = Performance Marketing (aka Maximizing Revenue/ROI)
Yes, it’s a broad generalization, but I believe it to be a fairly accurate one. In almost every case that I’ve heard someone say, “Facebook ads just don’t perform for us…” I can almost guarantee their career tree branched out from search marketing at some point. And that’s not meant to denigrate having a search/performance-based marketing background. It’s a truly grounded and focused background; moreover, I personally come from that background, so I know exactly how challenging it can be to change perspective to another channel.
So enough of the preamble; this is my humble attempt at a search/performance marketer’s guide to FBX.
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