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Events

Upcoming Events

Attribution in a Seamless World: The ROI Gods Still Must Be Served
  • 6/20/13
  • Kohler, WI
  • Chris Knoch, VP Strategic Solutions, will sit on this Brand Marketers Summit panel at 11:30am.

Past Events

Attribution: Do You Have What it Takes?
  • 6/19/13
  • Webinar, hosted by Dave Ragals
  • In this webinar, Dave Ragals, SVP, Client Services, will discuss the technical challenges of implementing true cross-channel attribution and how to overcome the political challenges.
What’s the Buzz: Is Social Intelligence the New Business Intelligence?
  • 5/20/13
  • NY, NY
  • Chris Knoch will speak on this OMMA Social panel during Internet Week New York at 11:45am.
Centralizing Data to Optimize your Marketing
  • 5/1/13
  • Webinar, hosted by Dave Ragals
  • Dave Ragals, SVP, Client Services, guides marketers through the steps to looking past big data to the truly actionable data in his webinar on April 17 at 2PM EST. By centralizing data, a single repository for all your information allows you to actually obtain a clear picture of your users, how they interact with your marketing efforts, conclude what is successful and then automate your optimizations. Marketers will learn how disparate data sets created by un-integrated point solutions cause overlapping and contradictory insights and how centralized data and cross-channel attribution are the final piece in optimizing media and using user-level data to deliver the right message at the right time.
Search Insider Summit
  • 4/28/13-5/1/13
  • Amelia Island, Florida
  • Chris Knoch, VP Strategic Solutions, will be the moderator of the panel "Guerilla Remarketing: Tying Confessions from Social and Search into Content" on April 30 at 11:30am
Why Retailers and Brands Must Get Mobile Search Right
  • 4/24/13
  • Webinar, hosted by Mobile Commerce Daily
  • A representative from IgnitionOne will be a panelist
iMedia UK Digital Summit 2013
  • 4/16/13-4/17/13
  • Eastbourne, UK
  • How can brands use technology to increase web conversions? IgnitionOne will chair several roundtable sessions around this topic.
Emerce Conversion
  • 4/11/13
  • Amsterdam, Netherlands
  • Stephan & Florian will show how Danone improved online media results through cross-channel attribution based on engagement scoring.
Bridging the Gap: Advertising, Conversion Optimization and Marketing Automation
  • 4/3/13
  • Webinar, hosted by Filip Lauweres & Stewart Holt
  • Filip Lauweres, VP Client Services, IgnitionOne Europe and Stewart Holt, Sales Director, IgnitionOne UK, discuss how digital marketing strategies should convey relevant content and facilitate dialogue with customers, through personalization and interaction, on April 3 at 1PM EST. Active personalization is achieved through behavioral targeting, which enables delivering the right content at the right time to the right audience. Coupled with engagement optimization, a combination of conversion metrics and behavioral analysis of a visitor, marketers are better equipped with true insights on how to attribute credit across channels before making a decision. All of this means higher customer engagement and more conversions.
What to Look for When Integrating Marketing Tools and Technologies
  • 3/20/13
  • Webinar, hosted by Roger Barnette
  • Technology and tools tend to be marketers’ greatest obstacle in achieving truly integrated marketing and is often the piece of the puzzle that will hold them back from integrating their marketing. By merging channels, the marketer gains the tools needed to more effectively manage campaigns cohesively, cutting down on waste and ensuring that all teams are working together. Marketers will be able to identify how a single data source, fewer errors, true attribution, deeper insights and greater returns are potential benefits achieved by implementing a central technology. Join Dave, SVP Client Services at IgnitionOne on March 20 at 2PM EST for this webinar.
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