There are so many touchpoints along the customer journey that impact conversion. Wouldn’t it be great to know which ones are really worth it? Efficiency is the name of the game and if brands can identify which exposures are moving the needle, budgets can be planned...
Three important words for the success of any physical retail business? Location, location, and location. But, not only is retail constantly evolving, so are the locations retailers depend on for traffic, infrastructure, and economic stability. What better example to...
How did the hospitality industry fare last quarter? In Q3, the IgnitionOne Hospitality Industry Report tracked 6.83 million direct bookings, $1.81 billion in booking revenue, and an estimated $3.23 billion in lost revenue due to cart abandonment. Relative to the...
If you’ve ever needed an office for a new company, you might have gone to a company like WeWork. If you were looking for a retail space, an intriguing option is Fourpost, a company taking something that is commoditized and turning into something that is...
The partnership helps brands to transform the offline customer experience using online insights NEW YORK, Oct. 10, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, has partnered with digital signage software company Enplug...
Data, data, and more data. The amount of data available to brands can really be overwhelming. Thanks to technology and powerful real-time analytics, there is a plethora of customer information out there that can be sliced and diced in many different ways. From...
There are iconic brands whose customers not only expect, but demand, that the brand not change. When you think of New York institutions, legendary frankfurter and tropical juice restaurant chain Papaya King (and their neon sign) very well comes to mind. For 86 years...
IgnitionOne was featured in The Relevancy Group’s, “The Relevancy Ring: CDP Buyer’s Guide 2019.” IgnitionOne earned the Gold Award for Account Management for a client services team that routinely exceeds expectations, and also received two Silver Awards in the...
Retailers are constantly looking to improve the shopping experience to better engage customers and build brand loyalty. The physical store is no longer just a place for transactions; customers now expect an immersive and unique showroom experience. Common enhancements...
Is a website essential for selling your products online? If you ask Heather Marie Udo, online retail expert and founder and CEO of Shoppable, she’ll tell you the answer is likely “no”—or at least, that we are moving toward a future in which this will be true....
